It’s amazing how many websites fail
because of simple things. Sometimes lack-of-passion kills a website, but more
times than not, it’s something that the webmaster can control.
The real problem is, is that we are
seeing more and more little robots of websites being created. Uniformity is
being embraced, and creativity is being drowned out. Your website sucks because
of it.
Uniformity Kills Websites
One of the biggest problems that I
see in the everyday web-world is that everybody seems to think that following
in the footsteps of the big named people will somehow result in their own
benefit. The results, however, couldn’t be further from that idiotic dream.
It doesn’t really matter what market
you’re targeting – there is, in nearly every single situation, at least one
competitor. The consumers of the market, therefore, already have something that
works. Kind of works, at least.
It is extremely rare to find two
companies, websites, or products that are exactly the same and producing
similar results in terms of “success”. It just doesn’t happen – people want
better and better things all of the time.
Strategies
Are Never Constantly Successful
Marketing strategies from ten years
ago share very few similarities to those of today. Design trends from the first
are also very different – it will always be like this.
People are still bent on the idea
that being blackhat and spamming crappy links will get them some SEO value.
Those that are uniform in their SEO approaches have found out that it doesn’t
work – Google caught on and slapped them.
As time moves forward, consumers,
readers, and audiences want change – they don’t want to see the same design and
product over and over.
Case and point, let’s look at the
major nuke-sized hole that Apple left in the phone industry in 2007. Instead of
introducing another plastic-set keyboard with an un-interactive screen, Apple
took it to the next level.
At first, nobody expected the device
to take over – it was just too different. Today, the iPhone has revolutionized
everything and is currently one of the most well-known and respected devices
out there. If it was just another uniform look-alike, its lifetime would have
been short.
The
Best Keep on Growing
I’ve began noticing a trend, lately
– A-List bloggers are able to grow larger and larger by the day, simply by
showing others their plans. That may sound confusing, but it’s really true.
People want to achieve success, so
they go ahead and look at others who already have it (or who they think have
it). They apply the strategies [which are bound to fail], and, in a few months
time, find out that they’re unsuccessful.
Instead of cutting it off there and
looking for diverse options to grow, the foolish webmaster will go right back
and find out the person’s future plans. What they are getting in to. What sort
of products they are releasing. What kind of design they are working on.
Morph Ideas From Others
The most important thing you can do
to amount to any level of success is simple – look at the best of the best,
look at what they’re doing, and change it up.
Don’t serve everybody the same
burgers that the higher-ups are serving – add some new flavouring to it and see
what happens. I guarantee it’ll be beautiful.
When redesigning WebsiteBegin, that
was one of the biggest things I did – I went to a bunch of websites that I
loved and looked at what they were doing. I took notes. I thought about how
they could be improved.
Then I did it. And the changes were
great.
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